The Microsoft Dynamics 365 Ecosystem for Equipment Rental
When equipment rental companies evaluate ERP modernization options, Microsoft Dynamics 365 consistently emerges as a leading platform candidate. The Microsoft brand carries weight. The […]
Insights
Week 4 – The Results, Reality Check, and Lessons Learned
Week 4 was judgment day. After three weeks of building, configuring, and automating, we needed to prove this transformation actually worked.
Five Financial Leaks in Equipment Rental Operations
The equipment rental industry is experiencing a moment of profound transformation. Market forecasts indicate the North American equipment and tool rental market
Why Equipment Rental is at a Technology Crossroads
The equipment rental industry is experiencing a moment of profound transformation. Market forecasts indicate the North American equipment and tool rental market
Week 3 – Customer Journeys That Actually Convert
The Journey Awakening With our lead foundation solid from Week 2, we could finally build intelligent journeys. Not just email
Week 2 – Building the Foundation Right (Plus Our Secret Weapon: The Nurture Button)
After the discovery of Week 1, we knew exactly what needed to be built. The question was whether we could do it in a week while maintaining our sanity and our client projects.
Week 1 Discovery – The Contact vs. Lead Situation That Changed Everything
Discovery phases are supposed to reveal problems. That’s their job. But we weren’t prepared for what we found when we audited our own customer insights platform configuration.
How We Transformed Our Marketing with Customer Insights in 4 Weeks
We’ve implemented Customer Insights for dozens of organizations, built sophisticated nurture campaigns, and created marketing automation that turns leads into revenue.
ERP Rescue for Nonprofits: How to Regain Operational Control
The one that says, “We implemented an nonprofit three years ago, and somehow things got worse, not better.”