Week 4 was judgment day. After three weeks of building, configuring, and automating, we needed to prove this transformation actually worked.

The Journey Awakening  With our lead foundation solid from Week 2, we could finally build intelligent journeys. Not just email

After the discovery of Week 1, we knew exactly what needed to be built. The question was whether we could do it in a week while maintaining our sanity and our client projects. 

Discovery phases are supposed to reveal problems. That’s their job. But we weren’t prepared for what we found when we audited our own customer insights platform configuration. 

We’ve implemented Customer Insights for dozens of organizations, built sophisticated nurture campaigns, and created marketing automation that turns leads into revenue.